esence.io

Launch Your MVP on a Zero-Drift Architecture. 🚀

I help venture-backed startups and non-technical founders turn product ideas into reality. By translating your business requirements into strict technical specs, I ensure your startup's first launch is built on a stable, scalable foundation.

Engineered with

AWS • GCP • Vercel • Node.js • React • PostgreSQL

Stop burning runway on brittle code.

Early-stage startups don't die from a lack of ideas; they die from catastrophic technical execution.

📦

The Black Box Dev Shop

You're paying an agency, but you have no idea what they're actually building under the hood, or whether the database will survive your first 1,000 users.

⏳

Endless Scope Creep

Your MVP was supposed to launch three months ago, but your developers keep asking for "just one more sprint" because the architecture was never scoped properly.

🪤

The Technical Debt Trap

Your current prototype is held together by duct tape. If a Series A lead investor ran a technical due diligence audit on your codebase today, they'd walk away.

Who this is for

Two situations bring founders here, and the work is shaped differently for each.

Non-technical founders

You can describe the product and the customer precisely, and you have no way to turn either into something a developer can be held to. Every technical conversation ends with you agreeing to an estimate you cannot evaluate.

What changes: A specification precise enough that it cannot be quietly reinterpreted, and an architecture that stays yours whoever builds on it next.

Funded teams with no technical lead yet

You raised on a demo and now have to build the real thing, against a deadline the round set rather than the work did. The first hire is months away and the decisions cannot wait for them.

What changes: A build sequenced so the parts a Series A will ask about exist early, and nothing has to be rewritten in year two to support them.

What you get

Concrete artefacts, all of them in your accounts from the first day rather than handed over at the end.

  • System architecture and data model

    The schema, the service boundaries, and the decisions that are expensive to reverse, settled and written down before anything is built on top of them.

  • Technical specifications

    Written so a developer cannot read them two ways. This is the artefact that stops a scope disagreement from turning into a schedule slip.

  • Cloud infrastructure and a deployment pipeline

    Environments, CI, and the ability to ship a change without anyone remembering a sequence of manual steps.

  • Production-ready code

    Built to the standard a funding diligence looks for rather than the standard a demo needs. The difference is mostly in the parts nobody sees.

  • Complete ownership

    Repositories, cloud accounts and documentation are yours throughout. There is no handover event because there is nothing being held.

How the engagement runs

Four phases. The first one saves the most money and gets the least attention.

  1. 1. Scoping

    I work out what the product has to do to be worth launching, and then what it does not have to do yet. Cutting the second list is where the runway is actually saved.

  2. 2. Architecture

    I design the data model, the service boundaries and the infrastructure, and write them down. Nothing gets built on top until the expensive-to-change parts are settled.

  3. 3. Build

    Implementation against the specification, reviewed change by change. You see working software continuously rather than a reveal at the end.

  4. 4. Launch and handoff

    The product goes to production in your accounts, documented well enough that the engineer you hire next can read the architecture and be useful inside a week.

From the workbench

What actually goes wrong in a first build

Most MVPs fail in the same four ways, and none of them look like failure at the time. Each of these is checkable before you hire anybody, including me:

Four failure modes, and how to spot each one
What you seeWhat it usually isHow to check it yourself
A demo that cannot take a second customerTenant identity was never a column, so customer data is separated by application code remembering to filter.Ask which table holds the customer identifier, and what happens if a query forgets it. If the answer is discipline rather than the database, you have found it.
Estimates that grow every sprintThe specification describes screens rather than rules, so every ambiguity is resolved during the build, at build prices.Pick one rule your business depends on and ask where it is written down. If the answer is a Figma frame, it is not written down.
Nobody can deploy but one personDeployment is a sequence somebody remembers rather than a script anybody can run.Ask the person who did not build it to deploy to staging while you watch.
The rebuild conversation in month nineChoices that are cheap on day one and expensive later, the data model and the service boundaries, were made implicitly and never written down.Ask what would have to change to support the second product you already plan to build.

Only the fourth one is genuinely architectural. The other three are decided in the first fortnight and cost a year to reverse, which is why the scoping phase gets the time it does.

Starter

Best For: Early stage startups

$ 1500 / month
Up to 10h / Async Support

Key Services:

Tech Strategy

Architecture Review

Product Roadmap

Technical Debt Assessment

Popular

Growth

Best For: Scaling/Series-A startups

$ 3500 / month
4h Weekly / Priority Slack

Key Services:

Everything in Starter, plus:

Database Scaling

Microservice Design

Sprint Planning Participation

Cloud and DevOps optimisation

Team Hiring Assistance

Enterprise

Best For: Established Startups

$ 6500 / month
Leadership / 2 Days Weekly

Key Services:

Everything in Growth plan, plus:

Full Fractional CTO Role

Codebase Audit

Code Reviews

Due Diligence

Team membership

Custom

Best For: Heavy Engineering

On Request / month
Flexible per month

Key Services:

Flexible Engagement

Project-based billing

Build your own plan

FAQs

You retain 100% ownership of all IP, codebases, architectural documentation, and cloud infrastructure setups. Everything is built directly inside your accounts under strict NDAs.

Yes. I don't build disposable prototypes. Your MVP is built on the same architectural principles used by scaling Series A and Series B startups, preventing the need for a costly rewrite in year two.

Yes. If you have an existing team or external contractors, I can step in as the technical lead to enforce PR reviews, architecture standards, and sprint velocity.

Most MVP builds run as a fixed, milestone-driven engagement rather than open-ended hourly billing, so you know the scope and cost before a single sprint starts. See the pricing tiers above for ongoing support options once you launch.

Ready to build it once?

Most MVPs get rewritten because the first version was scoped as a demo and then shipped as a product. Deciding which one you are building, before the first line of code, is the whole difference.

Book a Scoping Call →